Brownstone is offering to become an extension of your team, your resource and your partner – either as your next agency of record, or to launch your next awareness campaign. Brownstone treats communications as a science: we set clear and measurable goals, and we achieve them.
WE ARE NOT OFFERING SERVICES
CRAFTING THE STORY
Market Research
We identify and compile information and case studies from peers and competitors that help our clients do better business. The Brownstone team acts as an “ear to the ground” for the organizations with whom we work, staying abreast of industry trends and developments that affect their day-to-day practices and overall organizational goals. We help our clients better understand who (and what) they are competing with, and how they can leverage that information to rise to the top.
Branding + Messaging
Brownstone builds brands. By developing the key messages that resonate with your target audiences, and identifying and amplifying what makes your product/service unique, our team assists brands with communicating who they are and what they do in a deliberate, effective and creative manner.
INFLUENCING DECISIONS
- Media + Public Relations
- Content Development
- Advocacy + Awareness Building
- Social and Digital Media Strategy + Management
Media + Public Relations
Brownstone is in the business of making sure your great story reaches the people who need to hear it. We employ media and public relations strategies to get your organization’s story in front of the right eyes, and leverage our relationships with leading local, regional and national journalists and producers to put you in the spotlight.
Content Development
We are media agnostic and content centric. What defines our work is the ability to use creativity to drive branded content through whichever medium best suits your audience and strategy. From blog content, white papers, and video production, to copy writing and social amplification, Brownstone crafts and disseminates your brand message in a way that adds value for your customers and engages your stakeholders.
Advocacy + Awareness Building
We are media agnostic and content centric. What defines our work is the ability to use creativity to drive branded content through whichever medium best suits your audience and strategy. From blog content, white papers, and video production, to copy writing and social amplification, Brownstone crafts and disseminates your brand message in a way that adds value for your customers and engages your stakeholders.
Social and Digital Media Strategy + Management
Brownstone understands the intricacies of the ever-changing social media landscape, and knows how to keep the conversation going through comprehensive and creative online strategies – Remember: Fans may be important, but it’s relationships that create engaged consumers, and engagement is at the heart of an effective digital and social approach.
ENGAGING COMMUNITIES
- Community Relations + Engagement
- Digital + Traditional Media Buying
- Diversity + Multicultural Engagement
Community Relations + Engagement
Brownstone carefully crafts strategies that both speak to impact within communities, and build strong relationships between corporations and the individuals who call these communities home. Brownstone engages all stakeholders to effectively position our clients as responsible, relatable corporate citizens that truly care about the communities they serve.
Digital + Traditional Media Buying
Even as CMOs report increased digital ad spending of 14.5%, traditional media will still represent 57% of all ad buys in 2020. Despite the constant headlines of digital growth and traditional media decline, these platforms can – and should – live in strategy harmony to move a brand. Brownstone is able to get this done, and continues to do it for ongoing citywide and statewide campaigns targeting key audiences.
Diversity + Multicultural Engagement
How can you construct a campaign targeted to specific audiences, if those audiences are represented at the idea table? As a certified MBE, Brownstone recognizes that engagement must be individualized, and diverse audiences require diverse messages. Fortunately, like your audiences, our team is diverse in age, background and experience, giving us a host of unique perspectives from which your business can benefit.
LET'S TALK
Help us, help you. Drop a line below and let’s connect.