In 2020, as City of Philadelphia officials worked to stave off the surge in coronavirus cases being seen across the region and country, the city engaged AB&C Creative to roll out a media campaign to underscore the importance of wearing a face mask. AB&C engaged Brownstone to assist.
The effort included online PSAs, ads and bus wraps on SEPTA, mobile billboards, social media, print newspapers, radio spots and posters and flyers. And the messaging — “Philly never backs down, mask up” and “Love your neighbor, wear a mask” — was more popular than anyone expected, as evidenced by the results:
